With attendances languishing at around 4,000, Italian Serie B football team Triestina Calcio decided to give the fans rattling around their 32,454-capacity stadium some company. In addition to compensating poor team performance, they prevent existing fans from switching to a competitor while at the same time attracting fans from competing teams (Hoegele et al., 2014a). Falcons saw an increase of 16 percent in overall fan spend in the stadium.4 Additionally, the number of fans entering the stadium two or more hours before kickoff increased by an average of 6,000 per game, demonstrating the power of addressing key areas of fan dissatisfaction within the stadium. Getting fans into the stands can require many steps that can introduce friction and tarnish the stadium experience. Sport has to up it's game to attract fans. Deloitte’s 2018 Fan Engagement survey shows that a good fan experience for most people starts with four core factors. Smoller notes that the promotion attracted first-time attendees. The better they know their fans, however, the better they can cater to them. Every year, fans across the country get swept up in Major League Baseball’s Home Run Derby or … This post considers different ways to attract fans to your sports games. Let fans run the instant replay reviews. The conclusion of the EPFL’s Fan Attendance Report stated its commitment to the study and analysis of fan behaviors and development of new fan engagement practices as fundamental to attract more people and the millennial generation to its games. It's part of our series on sports engagement. Have a trivia contest in the stadium where the winner programs the third-quarter music. 5 Ways to Attract Fans to Your Games. Albeit low percentages, recent stadium attendance in … Let fans run the instant replay reviews. At the stadium, create a fan experience of the future: Having the technology in place to gain complete visibility through multiple touch points into a customer’s habits and preferences allows sports franchises to serve up personalized experiences in real time at the game. Most ballparks are starting to install wi-fi at the stadium, which helps fans start spreading the word about a game. The view from the seats should meet expectations. Sports Content Team • April 03, 2019. Attract new fans and retain existing ones. Going forward, the Falcons are doubling down on these U.S. Bank Stadium, home of the Minnesota Vikings professional football team, has an app that provides traffic conditions and parking alerts to direct fans to the least congested stadium entrances, for example, according to a recent Deloitte report on stadium technology. 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